Projects

Some of the works that I have done to date as a strategist. You can also see my previous design work and fashion project here.

Startup Brand Strategy - Bpositive Healthcare

How to differentiate a new healthcare startup Post-Covid?

How do we help a Parisian skincare brand relevant to local Vietnamese?

How do we change the perception of a Vietnamese made automotive brand?

How does a laundry detergent brand push for gender equality in the Philippines?

How does a fabric softener celebrate the Vietnamese Lunar New Year and launch a new product in the most cluttered season?

A side project I created in 2020. I designed, marketed and sold a collection of skirts made for men to create a conversation about masculinity.

PRE-magazine was a school magazine created by the class of Fashion Trend Forecasting Master of Polimoda Italy.