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Some of the works that I have done to date as a strategist. You can also see my previous design work and fashion project here.

Startup Brand Strategy - Bpositive Healthcare

How to differentiate a new healthcare startup Post-Covid?


Brand Campaign Strategy - L'Oreal Chinh Nu

How do we help a Parisian skincare brand relevant to local Vietnamese?


Communication Strategy - Vinfast Driving Change

How do we change the perception of a Vietnamese made automotive brand?


Communication Strategy  - Ariel Juan Wash

How does a laundry detergent brand push for gender equality in the Philippines?

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Launch Strategy - Downy Gold

How does a fabric softener celebrate the Vietnamese Lunar New Year and launch a new product in the most cluttered season? 


Fashion Design - Project Plural

A side project I created in 2020. I designed, marketed and sold a collection of skirts made for men to create a conversation about masculinity.


Art Direction - PRE-magazine

PRE-magazine was a school magazine created by the class of Fashion Trend Forecasting Master of Polimoda Italy. 

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