Projects

Some of the works that I have done to date as a strategist. You can also see my previous design work and fashion project here.

Startup Brand Strategy - Bpositive Healthcare

How to differentiate a new healthcare startup Post-Covid?

allef-vinicius-6ypOmTNK2FA-unsplash.jpg

Brand Campaign Strategy - L'Oreal Chinh Nu

How do we help a Parisian skincare brand relevant to local Vietnamese?

630_Chinh_nu_cover_1625226454.webp

Communication Strategy - Vinfast Driving Change

How do we change the perception of a Vietnamese made automotive brand?

Screen-Shot-2021-04-07-at-2.19.46-PM.png

Communication Strategy  - Ariel Juan Wash

How does a laundry detergent brand push for gender equality in the Philippines?

New Laundry Experts! Ariel Men Push for Gender Equality (12).jpeg

Launch Strategy - Downy Gold

How does a fabric softener celebrate the Vietnamese Lunar New Year and launch a new product in the most cluttered season? 

cac-loai-nuoc-xa-vai-downy-thom-lau-duoc-nhieu-nguoi-lua-chon-201907122232184460.jpeg

Fashion Design - Project Plural

A side project I created in 2020. I designed, marketed and sold a collection of skirts made for men to create a conversation about masculinity.

20210603114126.jpg

Art Direction - PRE-magazine

PRE-magazine was a school magazine created by the class of Fashion Trend Forecasting Master of Polimoda Italy. 

Screenshot 2022-05-25 at 11.05.29 AM.png