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A Multi-Disciplinary Thinker. Brand and Marketing Strategist, Trend Forecaster, Fashion Designer and Nutritionist.
Vinfast Driving Change
Brand Challenge
Vinfast is Vietnam’s first car maker founded in 2017. While Vietnamese are proud of it, many are skeptical about the quality of a Vietnam-made car. We need to change the public’s perception of the brand.
Consumer Problem
While Vietnamese are proud of their country's development, they still feel lagging behind
Insights
Vinfast’s challenge is every Vietnamese’s challenge - we are not creative enough, strong enough, or smart enough in technological innovation
Strategy
Show that Vinfast shares the same struggles as every Vietnamese Change Driver
Outcome
A brand idea of “Driving Change” was created and launched with a TVC which had 10M+ views and 86% positive comments.


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