Vinfast Driving Change

Brand Challenge

Vinfast is Vietnam’s first car maker founded in 2017. While Vietnamese are proud of it, many are skeptical about the quality of a Vietnam-made car. We need to change the public’s perception of the brand. 

 

Consumer Problem

While Vietnamese are proud of their country's development, they still feel lagging behind

Insights

Vinfast’s challenge is every Vietnamese’s challenge - we are not creative enough, strong enough, or smart enough in technological innovation

Strategy

Show that Vinfast shares the same struggles as every Vietnamese Change Driver

 

Outcome

A brand idea of “Driving Change” was created and launched with a TVC which had 10M+ views and 86% positive comments.

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