Vinfast Driving Change

Brand Challenge

Vinfast is Vietnam’s first car maker founded in 2017. While Vietnamese are proud of it, many are skeptical about the quality of a Vietnam-made car. We need to change the public’s perception of the brand. 

 

Consumer Problem

While Vietnamese are proud of their country's development, they still feel lagging behind

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Insights

Vinfast’s challenge is every Vietnamese’s challenge - we are not creative enough, strong enough, or smart enough in technological innovation

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Strategy

Show that Vinfast shares the same struggles as every Vietnamese Change Driver

 

Outcome

A brand idea of “Driving Change” was created and launched with a TVC which had 10M+ views and 86% positive comments.