Bpositive is a new healthcare brand that is going to be launched in 2022.
The challenge is to create a brand that can help us to fight with the big guys and make noise.
After reviewing the competitive landscape, the competitive advantage and the shift in healthcare after the pandemic, I came up with the brand strategy (the vision, audience persona, brand essence) that centered on the idea of “Collective Wellness”.
Subsequently working with the designer, we brought to life the brand via a colour brand identity that is distinct from other healthcare brands. We are now working on the website and communication launch.